In 2005 the first logo was created, and intended for a female audience. However, in 2007 Karmae decided to offer her services to men, as well. This change in focus made it necessary to go through a logo transformation. The challenge was to change the logo to be more appealing to both genders, yet to change the logo as little as possible. A solution was reached with a simple color and font change. See below:
2005:

2007:

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